”Unika historiska Kalmar län”
”Unika historiska Kalmar län” is a collaborative project with the aim of developing business cultural heritage in the region. In connection with the project, Living Cities has been entrusted with carrying out three very interesting assignments. We will produce knowledge basis and future analysis regarding:
Cultural heritage is everything from prehistory to values that we create today. It can be graves, castles and rune stones – but also industrial history, mopeds and music. With ”Unika historiska Kalmar län ”, the project owners want to give different actors the ways to package the cultural heritage so that it creates experiences that bring stories to life in different places, and in the long run create opportunities for development and growth for the county's companies.
As a background to Living Cities' assignment and the overall project, it can be mentioned that the hospitality industry in 2018 (before the pandemic) had sales of almost SEK 337 billion and is globally one of the fastest growing industries. Culture and cultural heritage are clear reasons to visit Sweden – 31 percent of the foreign visitors came to experience activities linked to cultural heritage – and cultural heritage-related activities had an estimated turnover of SEK 50 billion and employed just over 55,000 people in Sweden. (The cultural impact of cultural heritage, Swedish National Heritage Board 2020)
Cultural heritage is also an important resource for achieving the overall objectives of EU cohesion policy, and the infrastructure that exists in the form of cultural environments, cultural heritage sites and museums as well as the activities conducted in the cultural heritage sector constitute an essential basis for attractiveness and sustainable growth.
We are very pleased to have been entrusted to carry out these three assignments, which will provide a new and up-to-date overview of knowledge and development connected to shared interests of cultural heritage and business.
Name of client: Kalmar County Museum